Content Strategy & Programs
The ongoing content engine your company needs — built around business goals, not publishing frequency.
The companies that do content well treat it like a program, not a project. They have a clear editorial direction, a consistent publishing cadence, and content that maps to what their audience needs at every stage of the buying cycle. Most organizations have the opposite: a backlog of one-off requests, inconsistent publishing, and pieces that don't connect to each other or to any larger narrative.
Content Strategy & Programs builds the engine. Twin Bayonets develops the strategy and produces the work — so you're not managing a freelancer who needs to learn your space from scratch every quarter. You get a senior partner who already understands health tech, life sciences, and the clinical and commercial complexity that comes with it. The content reflects that fluency from day one.
What's Included
- Editorial strategy and content program design
- Monthly editorial calendars with topic prioritization
- Blog and long-form article writing
- White papers and research content
- Thought leadership development and ghostwriting
- Newsletter and email content strategy
- Conference and event content (abstracts, talking points, post-event recaps)
- Employer brand content and engineering blog programs
- Quarterly content performance reviews
Who This Is For
Health tech, life sciences, and pharma organizations that need content working harder — where the subject matter is complex, the audience is sophisticated, and marketing content has to hold up to scrutiny from clinical, commercial, and investor audiences.
Usually a funded startup building its content function for the first time, or an established company whose content has drifted into noise and needs a reset. Engagements are typically ongoing retainers, though project-based programs are available for specific launches or initiatives.
Ready to work together?
Most engagements start with a 30-minute conversation to figure out if there's a fit. No pitch, no deck — just a direct conversation about what you need and whether we're the right team for it.