Experience
Portfolio & Work Samples
Below is a selection of work spanning content marketing, executive communications, media strategy, brand storytelling, and event production. Most of it is from my time at Komodo Health and IBM — the work that’s easiest to show publicly. My current client roster at Twin Bayonets includes work in dermatology, clinical trials, employer brand, healthcare analytics, and precision medicine. If you’re looking for something specific to your industry or use case, reach out and I’ll share what’s relevant.
Events & Experiences — The One Day Summit (2023)
I owned this end to end: attendee strategy, speaker recruitment, C-suite keynote development, all digital properties including video, website, and registration, social engagement, and the full post-event content program. Building a brand-new event format for a company that had never done one before, on a timeline that left no room for iteration.
Media Strategy & Content Marketing — GLP-1 and Ozempic Research
My team produced two data-driven research reports on GLP-1 weight-loss drugs at exactly the moment the category exploded in public conversation. The coverage placed us in Time Magazine, the Washington Post, and Axios, alongside prior hits in Business Insider, Fast Company, Wired, PopSci, and Refinery29. This is what happens when you match the right data asset to the right cultural moment — the media does the distribution for you.
two | reports | Time Magazine | Washington Post | Axios
Brand Marketing & Executive Communications — IBM Research Science Slam (THINK 2018)
I started the Science Slam as an internal program at IBM Research and scaled it to a live audience at IBM’s global THINK conference. I ghostwrote all five researcher speeches and the host remarks, provided speaker coaching on diction, stage presence, and on-site logistics, and handled the full event production including branding and staging. This is the project I point to when people ask what “executive communications” actually means in practice.
Science Writing — IBM Research Nano-Bio Lab
Technical science writing at the edge of what can be explained plainly — press releases, researcher profiles, and a video tour of the nano-bio lab for public audiences. Writing samples available for download below.
press release | video tour with one of our scientists | writing samples
Video Production — MapAI Launch (Komodo Health)
When competitors were producing the same templated animation-and-voiceover format, we built a commercial. This video launched Komodo’s AI-powered assistant and was designed to drive real demand, not just awareness. It still holds up as a benchmark for what healthcare tech video can look like when you treat it as a brand asset.
Executive Communications — HLTH 2020 Keynote
A ghostwritten keynote on the digital transformation of healthcare, delivered at HLTH 2020. Script and speaker notes available on request.
Social Media — LinkedIn GIF Series (Komodo Health)
Stock imagery was off the table. We built a GIF series for LinkedIn timed to a new product launch — a format most healthcare companies weren’t using at the time. First in the series linked below.
the first in a series of GIFs | follow and connect!
Content Marketing — Komodo Drug Projections
Content marketing done at the program level, not the asset level. A catalog of materials built to support prospects from first awareness through to decision for Komodo’s Projections tool. Awareness content, consideration content, and decision-stage assets — each doing a different job in the same funnel.
the page | awareness | consideration | decision.
What Colleagues Say
From LinkedIn recommendations and direct client feedback.
“Adrienne has an exceptional talent for transforming complex concepts into compelling, actionable narratives that resonate with any audience. Her strategic vision and leadership in content marketing consistently deliver measurable results, from elevating brand awareness to driving meaningful engagement.”
Great copywriters are common, but exceptional storytellers like Adrienne are rare. Her ability to weave compelling narratives, paired with her leadership, boundless creativity, and infectious energy, made her an invaluable asset… I’m confident that anyone fortunate enough to work with Adrienne on content-related projects will be delighted by her talent, dedication and the quality of her work.
“In addition to the tremendous respect I have for Adrienne as a marketing professional, I hold her in the highest esteem as a person of great character, integrity, and for her leadership qualities. She finds a way to bring every initiative across the finish line to cheers and admiration.”
“What sets Adrienne apart is her strategic approach to content development. She skillfully combines market intelligence with data-driven storytelling to create assets that engage audiences throughout the buyer journey. Her expertise encompasses a variety of formats, including white papers, case studies, scientific communications, and digital marketing campaigns, all of which regularly exceeded performance benchmarks.”