What We Do
Fractional marketing leadership and content strategy for health tech and life sciences companies that need a senior partner — not a staffing solution.
Services
Fractional Marketing Leadership
You need a senior marketing partner embedded in your business — not a junior hire and not an agency running plays without context. Twin Bayonets steps in as your fractional marketing lead: setting strategy, managing vendors, driving cross-functional alignment, and owning the output.
Content Strategy & Editorial Planning
Monthly themes that ladder up across blog, newsletter, and social. Editorial calendars built around business goals, not content for content’s sake. Pillar content architecture, topic clustering, and a publishing rhythm your team can actually maintain.
Brand & Communications
Messaging frameworks, voice and tone, positioning work. The foundation that makes everything else more effective — and keeps your team aligned when someone new joins, a vendor asks for a brief, or a journalist calls with questions.
Thought Leadership & Ghostwriting
Executive bylines, long-form articles, LinkedIn content, and conference abstracts written in your voice. Every claim traces back to something you actually said or believe. No AI-flavored filler, no fabricated data points — just your thinking, made sharper and ready to publish.
Conference & Event Strategy
Pre- and post-event content, key messages and talking points for panels and presentations, amplification plans, and the coordination work that makes a conference moment actually land. Built for health tech and life sciences where HIMSS, ViVE, HLTH, and JPM are calendar anchors.
Campaign & Launch Support
End-to-end support for product launches, market entries, and campaign moments: strategy, messaging, content, channel plan, and execution. Particularly suited for companies without an in-house team to hand off to mid-campaign.
Who We Work With
Twin Bayonets works primarily with health tech, life sciences, pharma, and digital health companies — organizations where the subject matter is complex, the regulatory context matters, and the audience is sophisticated. We also serve a growing roster of B2B tech clients who need the same level of strategic rigor.
Clients range from funded startups building their marketing function for the first time to established organizations filling a senior gap or running a specific initiative. Most engagements are fractional and ongoing — a few are project-based.
Ready to work together?
Most engagements start with a 30-minute conversation to figure out if there’s a fit. No pitch, no deck — just a direct conversation about what you need and whether we’re the right team for it.