What We Do
Fractional marketing leadership and content strategy for health tech and life sciences companies that need a senior partner — not a staffing solution.
Content Strategy & Programs
The ongoing content engine your company needs. Editorial programs anchored in business goals, not content for content’s sake.
- Monthly editorial calendars and content planning
- Blog and long-form writing
- White papers and research content
- Thought leadership development and ghostwriting
- Conference and event content
- Newsletter and email content strategy
Messaging & Positioning
The foundation that makes every other piece of marketing work harder. The right message before the first word of copy gets written.
- Core messaging frameworks and message maps
- Brand voice, tone, and positioning guidelines
- Competitive differentiation and market positioning
- Website copy strategy and narrative architecture
- Audience and stakeholder segmentation
- Messaging for fundraises, launches, and pivots
Commercial & Launch Content
Content for the moments that define how your market sees you — launches, announcements, and the sales materials your team actually uses.
- Website copy and landing pages
- One-pagers, sales decks, and product overviews
- Launch and partnership announcement packages
- Email campaigns and nurture sequences
- Employer brand and engineering content
- Conference abstracts and speaking materials
LinkedIn & Social
Organic LinkedIn strategy and management for health tech and life sciences brands where LinkedIn is the only channel that matters. Content that reads like a person, not a content calendar.
- LinkedIn content strategy and monthly planning
- Post creation, scheduling, and publishing
- Social amplification for launches and events
- Light community engagement and monitoring
- Analytics and directional performance review
- Multi-platform support as needed
Who We Work With
Twin Bayonets works primarily with health tech, life sciences, pharma, and digital health companies — organizations where the subject matter is complex, the regulatory context matters, and the audience is sophisticated. We also serve a growing roster of B2B tech clients who need the same level of strategic rigor.
Clients range from funded startups building their marketing function for the first time to established organizations filling a senior gap or running a specific initiative. Most engagements are fractional and ongoing — a few are project-based.
Ready to work together?
Most engagements start with a 30-minute conversation to figure out if there’s a fit. No pitch, no deck — just a direct conversation about what you need and whether we’re the right team for it.